According to 1957 Commercial Shoving women at handbag sales & drinking Pepsi keeps you sexy and you had radioactive dirt on your face

Old Coffee Ad - Shows why Harold's Wife's Coffee Sucks: 

Harvey was just a son of a bitch! Marvel at how Harvey does not smack his wife in the face because she makes bad coffee.

In 1950 they used a Dorothy Grey cosmetics used a Geiger counter to determine how much radioactive dirt women had in their pores. Twice as much if you did not use a Dorothy Grey cleansing product.